A custom website direction for Andrew Robert Nielsen (MC Lars): a living lit-hop world with pages for music, tour dates, story-rich releases, and fan interaction.
MC Lars is widely associated with "lit-hop": hip-hop fused with literary structure and narrative depth. The website should make that instantly clear through voice, visuals, and track storytelling.
Home, Music, Tour, Merch, and Fan Club pages with clear pathways from discovery to stream, ticket, and purchase.
Prototype tone sample: "Verse as interface, memory as runtime, story as product." The goal is not generic automation. The goal is signature voice at production speed.
Hero with current era visuals, featured single/video, next live date, and one-click links to music platforms.
Build v1 with core pages first, then add dynamic release modules, rotating visuals, and audience story prompts.
